OpenBorder
For Shopify brands with 100K+ international visitors
Your International Ads
Are Working.
Your Checkout Isn't.

You drive 100K+ international visitors monthly. 80% abandon at checkout. OpenBorder closes the gap between ad click and purchase.

80%Cart Abandonment
4xHigher Intl CPA
$4.89UK Shipping
47%Abandon at Extra Costs
+41%DRMTLGY ROAS
40%Bloom CVR Increase
7xFaster Intl Growth
70%No Cross-Border Solution
80%Cart Abandonment
4xHigher Intl CPA
$4.89UK Shipping
47%Abandon at Extra Costs
+41%DRMTLGY ROAS
40%Bloom CVR Increase
7xFaster Intl Growth
70%No Cross-Border Solution
The Problem
Your ads drive clicks. Your checkout loses revenue. International conversion is 66% lower than domestic.
⚠

International CPA is 4x Higher

Without checkout optimization, your international CPA can be up to 75% higher than domestic. Same ads, same audiences — the checkout is the bottleneck.

💰

36% Declining UK Traffic Despite UK Ads

The funnel leaks at checkout, not top-of-funnel. Meta CPMs reached $10.88 in Q1 2025 (+19.2% YoY). Every wasted click costs more than ever.

🚫

70% Have No Cross-Border Solution

No local currency, no VAT-inclusive pricing, no delivery promises. International visitors see a domestic checkout designed for American shoppers — and leave.

📦

10–28% of DDU Packages Refused

Customers get surprise duty bills at the door. They blame you, not customs. DDP retention: +85%. DDU retention: −37%. Customers actively churn.

Shipping Economics
You're overpaying $17–$25 per international package.
🇨🇦
Canada
$25.85
$5.10
Save $20.75/pkg
🇬🇧
United Kingdom
$29.77
$4.89
Save $24.88/pkg
🇦🇺
Australia
$32.90
$8.53
Save $24.37/pkg
🇩🇪
Germany
$27.36
$7.15
Save $20.21/pkg
$126K+
Annual Revenue Impact
68%
Return Cost Savings
+19%
Checkout Completion
<24h
Shopify Install
Case Studies
Same ads. Same audience. Dramatically different results.
Obvi
10x
International growth. $12M+ revenue engine. Nearly 2x ROAS on international vs domestic campaigns.
DRMTLGY
+41%
ROAS increase. +26% revenue per session with 15% less spend. 5x GMV. 6x TikTok UK revenue. −32% shipping costs.
Bloom Nutrition
40%
Conversion rate increase. 3x growth. 2x Amazon UK/MX revenue. Full localization suite.
She's Birdie
12x
International growth. From minimal international to 20%+ of revenue from global markets.
Dr. Brandt
4x
International revenue in 3 months. Rapid market entry via OpenBorder's Shopify integration.
Anonymous
40x
ROAS in select international markets. Intl revenue grew 7x faster than domestic in 2024.
Compare
Your cross-border provider is costing you more than fees.

❌ Legacy Providers

6–6.5% of GMV in fees. Save $250K–$500K/year by switching.
Lost packages, 2+ months delivery. 3–4 day consolidation delays.
Replaces your checkout. Loss of brand control. Google Shopping breaks.
Ticket-based support. Hour-long waits. Copy-paste responses.
Inaccurate duty/tax calculations. $600+ losses across orders.
No Amazon integration. No TikTok Shop. No marketplace expansion.

✅ OpenBorder

2.5–4% of GMV. Transparent pricing. Up to 70% payment savings.
DHL + Asendia + FedEx premium carriers. 1–3 day local delivery. 7 warehouses.
Keeps your native Shopify checkout. Your brand, your experience.
Dedicated Slack channel. Direct access to your team. Real humans.
Guaranteed landed costs. Not estimates. Price at checkout = price at door.
Amazon US, CA, UK, MX + TikTok Shop. Full marketplace expansion.
Platform
12 capabilities. One Shopify app.
01
Tax & Duty (DDP)
Guaranteed landed costs. No surprises.
02
IOR / MOR / SOR
Importer, Merchant, Seller of Record.
03
Compliance
Ingredient, labeling, regulatory.
04
Global Logistics
DHL + Asendia + FedEx. 1–3 days.
05
Payments
Up to 70% processing savings.
06
Multi-Origin
Ship from nearest of 7 warehouses.
07
Exceptions Dash
Real-time shipping visibility.
08
Omni-Channel P&L
DTC + marketplace profitability.
09
Local Returns
4 hubs. 68% cost savings.
10
Insurance
Lost/damaged shipment protection.
11
Marketplaces
Amazon + TikTok Shop integration.
12
CRO Suite
A/B testing, price testing, currency.
Industries
Built for your vertical.

Returns are the #1 margin killer

Apparel return rates: 26% globally, up to 62% in some markets. Local return hubs cut costs 68%.

Seasonal hemisphere advantage

Summer inventory sells in winter markets (AU, NZ). Year-round sell-through eliminates seasonal markdown pressure.

HS code complexity

Apparel has the most complex HS code classification. Wrong codes = wrong duties = customer overcharges. OpenBorder handles classification.

High AOV = high risk

$200+ products with $30 shipping and surprise duties = highest abandonment rates. DDP is essential.

Battery restrictions

Lithium battery products have strict air freight regulations. Incorrect shipping = customs seizure.

Product compliance

CE marking (EU), UKCA (UK), safety certifications. Non-compliance = border rejection.

Ingredient compliance is the barrier

EU bans 1,300+ ingredients the US allows. One banned ingredient = entire shipment rejected.

Premium brand, budget carrier mismatch

Legacy providers ship premium beauty with unknown carriers. Brand perception suffers.

Subscriptions break with DDU

Recurring orders + surprise duties each time = immediate churn. DDP makes subscriptions viable.

Health Canada: 12+ months

NHP licensing takes 12+ months. OpenBorder navigates the regulatory pathway to accelerate entry.

Australia TGA requirements

TGA classifies many US supplements differently. Wrong classification = import ban.

Subscriptions + DDU = churn

Monthly subscriptions with surprise duties every delivery = fastest path to cancellation. DDP is non-negotiable.

Stop losing revenue after the click.

Install in under 24 hours. See results in weeks. Join brands like Obvi, DRMTLGY, and Bloom who turned international traffic into their fastest-growing revenue channel.

🔥 37 brands requested an audit this month. Average savings: $126K/year

Let's find your conversion gap

Tell us about your brand so we can calculate your savings.

Your international setup

Help us understand your cross-border operations.

Current pain points

What challenges are you facing?

Almost there

Final details for your audit.

✅

You're all set

Our team will reach out within 24 hours with your personalized conversion audit.

OpenBorder Assistant

Ask about cross-border e-commerce

Hi! I can answer questions about shipping rates, DDP compliance, returns, localization, or anything else. What would you like to know?